PILLARS OF MARKETING
• IMPRESSION
• ENGAGEMENT
• VISIBILITY
• MEASUREMENT
• ANALYSIS
• TRAFFIC
• CONVERSION
• RETENTION
• LEADS
• RECOMMENDATION
• REVENUE
EXPLAIN ALL THE PILLARS OF MARKETING
- IMPRESSION – IT MEANS APPEARANCE
FOR EXAMPLE Jab hum kisi mithai ki shop mein jaate hain, toh saari mithai ko acche se arrange kiya hota hai taki customer ko pata lag sake ki shop mein kaun si mithai available hai. Isse ‘impression’ kehte hain.”
- ENGAGEMENT—THROUGH DISCOUNT
- VISIBILITY—HOW EASY IT IS FOR YOUR TARGET AUDIENCE TO FIND YOUR BRAND, PRODUCTS OR SERVICES ONLINE. “Visibility ka saaf sa matlab hai—jo dikhta hai, vo bikta hai.”
- MEASUREMENT – DIGITAL MARKETING METRICS AND KPIs ARE VALUES THAT MARKETING TEAMS USE TO MEASURE AND TRACK THE PERFORMANCE OF A DIGITAL MARKETING CAMPAIGN.
- ANALYSIS – ANALYSIS THE CUSTOMER REQUIREMENT WITH THE HELP OF GOOGLE ANALYTICS.
- TRAFFIC – IT IS A COUNTING OF THE NUMBER OF CUSTOMER TO VISIT A WEBSITE OR WEBPAGE.
- CONVERSION — ITS SIMPLY MEANS WHEN USERS CONVERT TO CUSTOMER IT IS CALLED A CONVERSION.
- RETENTION — RELEATIONSHIP WITH CUSTOMER FOR EXAMPLE “Agar aapne Amazon ya Flipkart se kuch purchase kiya aur aapko koi confirmation mail nahi aayi ya koi message nahi aaya, toh aapka trust kharab ho jayega.”
- LEADS – A LEAD IS A POTENTIAL CUSTOMER WHO HAS SHOWN INTERSET IN A COMPANIES PRODUCT OR SERVICES.
- RECOMMENDATION – REFFERAL SOMETHING IT IS CALLED A RECOMMENDATION.
- REVENUE – WHEN A PERSON CONVRTS FROM A LEAD TO A CUSTOMER THAN THIS CONVERSION GERNATES THE REVENUE.
FACTORS OF DIGITAL MARKETING
4’C
- CONTENT
- COMMUNICATION
- CUSTOMER
- CONVERSION
4’P
- PLACE
- PRICE
- PERMOTION
- PRODUCT
