What is Digital Marketing?

What is Digital Marketing ?

DICTONARY.COM DEFINES MARKETING AS , THE ACTION OR BUSSINESS OF PROMOTING OR SELLING PRODUCT OR SERVICES INCLUDING PRODUCT UNDERSTANDING.

MARKET RESEARCH AND ADVERTISING. IT IS CALLED A DIGITAL MARKETING.

DIGITAL MARKETING 2 TYPES

1. STRATEGIC IMPLEMENTAION – FINDING YOUR TARGET GROUP.
2. TECHNICAL IMPLEMANTATION – DEFINING GOOGLE ADS CONVERSION.

MARKETING CONCEPT

1. PRODUCT DIFFERENTIATION – PRODUCT DIFFERENTIATION MEANS TO LAUNCH A UNIQUE PRODUCT IN MARKET.
2. QUALITY DIFFERENTIATION – QUALITY DIFFERENTIATION MEANS TO IMPROVE THE QUALITY OF PRODUCTS IN COMPARISON TO COMPITITOR PRODUCT. FOR EXAMPLE – APPLE
3. PRICE DIFFERENTIATION – PRICE DIFFERENTIATION MEANS TO LAUNCH A LOW PRICE PRODUCT IN MARKET. FOR EXAMPLE- PHYSICS VALA

DIGITAL MEANS – PLATFORM

MARKETING MEANS – PROMOTION

DIGITAL MARKETING PROCESS DONE BY 2 WAYS

1. ORGANIC MARKETING
2. INORGANIC MARKETING

ORGANIC MARKETING

• ORGANIC MARKETING SECONDARY NAME IS INBOUND MARKETING .
• ORGANIC MARKETING IS FREE.

INORGANIC MARKETING

• INORGANIC MARKETING SECONDARY NAME IS OUTBOND MARKETING .
• INORGANIC MARKETING IS PAID.

MARKETING DONE BY 2 METHODS

1 TRADITIONAL METHOD

2 DIGITAL METHOD

TRADITIONAL METHOD

• PRINT ADVERTISING
• TV ADS
• BANNER
• TEMPLATES
• ROADSIDE

DIGITAL METHOD

• WEBSITE CREATION
• SEO (SEARCH ENGINE OTIMIZATION)
• PAY PER CLICK
• SMM ( SOCIAL MEDIA MARKETING)
• CONTENT
• E-MAIL

MARKETING KB START HUI THI ?

MARKETING 2004 M START HUI THI.

TYPES OF MARKETING?

• GUERILLA MARKETING
• AMBUSH MARKETING
• BUCKET MARKETING
• DIVERSITY MARKETING

“Vasa toh digital marketing ke bahut saare types hain, lekin ye 4 types pehle traditional marketing mein use kiye jaate the, lekin ab inme kuch changes karke inhe digitally use kiya jaata hai.”

1. GUERILLA MARKETING

UNCONVENTIONAL METHODS DESIGNED TO EVOKE SURPRISE , WONDER , OR SHOCK .

Jab hum bus stand ya railway station jaate hain, toh wahan bahut saare hoardings lagaye hote hain. Aapne bhi kuch aise hoardings dekhe honge jo dekhkar aapko lagta hoga ki yeh kuch ajeeb tareeke se kiya gaya hai. Agar aapko aisa lagta hai, toh  samajh  lijiye ki yeh guerrilla marketing hai.”

 FOR EXAMPLE

Jaise McDonald’s ne kya kiya, Zaberra Crossing par ‘M’ ka sign bana diya, toh yeh guerrilla marketing hai.”

TYPES OF GUERILLA MARKETING

• OUTDOOR GUERILLA MARKETING
• INDOOR GUERILLA MARKETING
• EVENT AMBUSH MARKETING
• EXPERIENTAL GUERILLA MARKETING

2 AMBUSH MARKETING

AMBUSH MARKETING IS A STRATEGY THAT INVOLVES A BRAND TEAM TRYING TO ASSOCIATE THEIR PRODUCT OR SERVICES WITH A BIG EVENT THAT ALREADY HAS OFFICIAL COMPANIES SPONSORS.

DON’T

USE ACTUAL NAME , LOGOS , SLOGANS , OR BRANDING OF EVENTS .

MENTION “ SPONSOR” , PARTNER”, OR “ SUPPORTER” CONCERNING THIS EVENT

For example, agar Apple ne apna new phone launch kiya aur uske liye ek event rakha, toh Samsung kya karti hai—us event ke paas apni shop khol deti hai. Isse jo log event mein jayenge, unki nazar Samsung par bhi padti hai. Is tarah ke marketing ko ambush marketing kehte hain.”

3 DIVERSITY MARKETING

DIVERSITY MARKETING IS A PROACTIVE MARKETING STRATEGY THAT AIMS TO INCLUDE ALL CUSTOMER , REGARDLESS OF THEIR RACE , GENDER , SEXUAL ORIENTATION , OR OTHER FACTORS UNRELATED TO THEIR ABILITY TO BUY A PRODUCT . ITS ALSO KNOWN AS INCLUSIVE MARKETING OR IN CULTURE MARKETING

FOR EXAMPLE

sabko pata hai ki McDonald’s veg aur non-veg dono ITEMS SALE KRTA H . Lekin jab unhone Vaishno Devi ke area mein apna restaurant open kiya, toh unhone wahan ke culture ko achhe se analyze kiya aur dekha ki wahan koi non-veg nahi khata. Isliye unhone wahan sirf veg restaurant open kiya aur sirf veg burgers launch kiye.”

COMPONENTS OF DIVERSITY MARKRTING

• IN CULTURE MARKETING

Isme hum kya karte hain JASA Kisi area ki traditions ya culture ko study karte hain aur apne product ya marketing campaign M  uske hisaab se changes le kar aate hain. Jaise McDonald’s ke example mein, Vaishno Devi ke area mein unhone wahan ke culture ko dhyan se study kiya aur apne restaurant aur menu ko usi hisaab se customize kiya.

• IN LANGUAGE MARKETING

ISMA HUM KYA KRTA H JASA KISI STATE KI LOCAL LANGUAGE H USA HUM APNA MARKETING CAMPEGIN M USE KRTA H JASA SOUTH KI TRAF JAE G TOH VHA DEKHA G JO VHA BANNER LGA HOTA H VO VHI KI LOCAL LANGUAGE M LGA HOTA H .

• IN PEOPLE MARKETING

 Agar koi specific jagah ke andar marketing campaign     launch kar raha hai, toh wahan ke local logon ko hi apne  campaign mein shamil karta hai, aur aksar woh kisi aur celebrity ko nahi bulata.

 4  Bucket marketing

Bucket is a helpful term that describe grouping your customer into categories that reflect commom wants ,  needs and purchase motivators.

• Specific concept ko follow krna 
• Specific audience ko target krna