September 2, 2024

The Evolution Of Digital Marketing: Key Trends To Watch In 2024

 Digital Marketing Ke Dunia Mein Naye Trends: 2024 Mein Kya Badal Raha Hai Digital Marketing Ke Duniya Mein Naye Trends Aur Technology Ke Advancements Ke Saath Apne Aapko Update Rakhna Zaroori Hai. 2024 Ke Beech Mein, Kuch Key Trends Hain Jo Digital Marketing Ke Future Ko Shape Karenge. Yeh Blog Un Trends Ko Detail Mein Explore Karta Hai Aur Reach First Jaise Experts Ke Digital Marketing Services Ko Effectively Use Karne Ke Liye Valuable Insights Provide Karta Hai.  Ai Aur Machine Learning Ka Uday Artificial Intelligence (Ai) Aur Machine Learning Ne Kayi Industries Ko Transform Kiya Hai Aur Digital Marketing Bhi Usi Raaste Par Hai. 2024 Mein, Ai Aur Machine Learning Ka Role Aur Bhi Significant Hone Wala Hai, Jo User Experiences Ko Personalize Aur Marketing Strategies Ko Optimize Karne Mein Madad Karega. Predictive Analytics: Ai-Powered Predictive Analytics Zyada Sophisticated Ho Rahe Hain, Jo Businesses Ko Consumer Behaviour Aur Market Trends Forecast Karne Mein Help Karte Hain. In Insights Ka Use Karke, Companies Apni Strategies Ko Proactively Adjust Kar Sakti Hain. Chatbots Aur Virtual Assistants: Ai-Powered Chatbots Ab Customer Inquiries Handle Karne Aur Personalized Recommendations Dene Mein Aur Bhi Behtar Ho Rahe Hain. Yeh Virtual Assistants Customer Service Ka Integral Part Ban Gaye Hain, Jo User Experiences Ko Enhance Karte Hain Aur Human Resources Ko Complex Tasks Ke Liye Free Karte Hain. Content Generation: Ai Ab Content Creation Mein Bhi Strides Bana Raha Hai. Machine Learning Powered Tools High-Quality Content Generate Kar Sakte Hain, Chahe Woh Blog Posts Ho Ya Social Media Updates, Isse Content Production Process Streamline Hota Hai Aur Consistency Maintain Hoti Hai. Video Content Ki Badhati Importance Video Content Ab Bhi Digital Marketing Mein Ek Dominant Force Hai Aur 2024 Mein Iska Influence Aur Bhi Badhne Wala Hai. Video Consumption Ke Badhte Huye Trends Ke Sath, Businesses Ko Is Medium Ka Sahi Use Karna Padega Taaki Wo Apne Audience Ko Effectively Engage Kar Sakein. Short-Form Videos: Tiktok Aur Instagram Reels Jaise Platforms Ne Short-Form Video Content Ko Popularize Kiya Hai, Jo Highly Engaging Aur Easily Shareable Hoti Hai. Brands In Formats Ka Use Attention-Grabbing Content Create Karne Ke Liye Kar Rahi Hain Jo Target Audience Se Resonate Karta Hai. Live Streaming: Live Streaming Ka Trend Badh Raha Hai, Jo Real-Time Interaction Provide Karta Hai. Product Launch, Q&A Session, Ya Behind-The-Scenes Look Ke Zariye Live Video Se Immediacy Aur Authenticity Ka Sense Create Hota Hai Jo Engagement Ko Boost Karta Hai. Interactive Videos: Interactive Videos, Jo Viewers Ko Choices Ya Content Ke Sath Real-Time Mein Interact Karne Ki Suvidha Dete Hain, Viewer Involvement Ko Increase Karne Aur User Experience Ko Enhance Karne Mein Madadgar Hote Hain. Data Privacy Aur Compliance Par Emphasis Digital Marketing Strategies Ke Data-Driven Hone Ke Sath, Data Privacy Aur Regulatory Compliance Par Concerns Bhi Badh Rahe Hain. 2024 Mein, Businesses Ko Transparency Ko Prioritize Karna Hoga Aur Data Protection Regulations Ko Adhere Karna Hoga Taaki Customer Trust Build Ho Sake. Alberta’s Personal Information Protection Act (Pipa): Canada Ka Ek Comprehensive Provincial Privacy Law, Pipa Personal Information Ke Collection, Use, Disclosure, Aur Retention Ko Cover Karta Hai. Privacy-First Marketing: Privacy-First Marketing Ka Shift Data Ko Responsibly Use Karne Aur User Preferences Ka Respect Karne Ki Taraf Hai. Data Anonymization Aur First-Party Data Collection Jaise Strategies Ko Implement Karke Businesses Evolving Privacy Landscape Ko Navigate Kar Sakti Hain. Voice Search Optimization Ka Impact Voice Search Ab Digital Experience Ka Ek Integral Part Ban Gaya Hai, Jahan Zyada Se Zyada Consumers Voice-Activated Devices Ka Use Kar Rahe Hain. Voice Search Ke Liye Optimization Zaroori Hai Taaki Businesses Apne Online Visibility Ko Enhance Kar Sakein. Conversational Keywords: Voice Searches Natural Language Aur Conversational Phrases Ka Use Karti Hain. Marketers Ko Content Ko Long-Tail Keywords Aur Phrases Ke Liye Optimize Karna Chahiye Jo Users Bolte Hain, Type Nahi. Featured Snippets: Voice Search Frequently Featured Snippets Se Information Pull Karta Hai. Common Questions Ke Concise Answers Dene Se Featured Snippets Ke Liye Chances Improve Ho Sakte Hain. Local Seo: Voice Search Often Local Queries Ke Liye Use Hota Hai, Jaise Nearby Businesses Ya Services Dhoondhna. Accurate Aur Up-To-Date Local Listings Ensure Karne Se Business Ki Visibility Voice Search Results Mein Enhance Hoti Hai.  Social Media Marketing Ka Evolution Social Media Platforms Constantly Evolve Kar Rahe Hain, Jo Businesses Ko Apne Audience Ke Sath Connect Karne Ke Naye Opportunities Provide Karte Hain. 2024 Mein, Kuch Trends Social Media Marketing Ko Shape Kar Rahe Hain. Social Commerce: Social Media Platforms Ab E-Commerce Features Ko Integrate Kar Rahe Hain, Jo Users Ko Unke Feeds Se Directly Shopping Karne Ki Suvidha Dete Hain. Brands In Features Ka Use Seamless Shopping Experiences Create Karne Aur Conversions Drive Karne Ke Liye Kar Rahe Hain. Influencer Partnerships: Influencer Marketing Ab Bhi Powerful Strategy Hai, Lekin Focus Authentic Partnerships Par Shift Ho Raha Hai, Especially Micro Aur Nano-Influencers Ke Sath. Yeh Influencers Highly Engaged Niche Audiences Ke Sath Genuine Connections Provide Karte Hain. Augmented Reality (Ar): Ar Social Media Experiences Ko Enhance Kar Raha Hai By Allowing Users To Interact With Virtual Elements In Real-Time. Brands Ar Filters Aur Experiences Ke Saath Experiment Kar Rahi Hain Taaki Engaging Aur Immersive Content Create Kiya Ja Sake. Omnichannel Marketing Ki Significance Omnichannel Marketing, Jo Multiple Channels Par Ek Cohesive Experience Create Karna Involve Karta Hai, Ab Increasingly Important Hota Ja Raha Hai. 2024 Mein, Businesses Ko Apne Marketing Efforts Ko Integrate Karna Hoga Taaki Customers Ko Seamless Aur Consistent Experience Mil Sake. Cross-Channel Consistency: Har Channel Par Ek Consistent Brand Voice Aur Message Maintain Karna Trust Aur Recognition Build Karne Mein Madad Karta Hai. Marketers Ko Ensure Karna Chahiye Ki Unka Messaging Aligned Ho, Chahe Woh Social Media, Email, Ya Website Content Ho. Data Integration: Various Touchpoints Se Data Integrate Karne Se Customer Behaviour Ka Comprehensive Understanding Milta Hai. Yeh Holistic View Businesses Ko Apni Marketing Strategies Tailor Karne Aur Personalized Experiences Deliver Karne Mein Help Karta Hai. Customer Journey Mapping: Different Channels Par Customer Journey Ko Understand Aur Optimize Karna Engagement Ko Enhance Karne Aur Conversions Drive Karne

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5 Of The Most In Demand Digital Marketing Skill In 2024

Kya Aap 2024 Mein Digital Marketing Ki Dunia Ko Conquer Karne Ke Liye Tayaar Hai? Digital Landscape Ke Tezi Se Badhte Huye Duniya Mein Skilled Professionals Ki Demand Badh Rahi Hai. Digital Marketing Mein Succeed Karne Ke Liye Essential Skills Ko Master Karna Zaroori Hai. Is Blog Post Mein, Hum Paanch Aise Skills Ke Baare Mein Baat Karenge Jo Aapko Digital Marketing Mein Ek Invaluable Asset Bana Sakte Hain. Chahe Aap Ek Experienced Marketer Hain Ya Naye Hain, Ye Skills Aapko Alag Aur Sought-After Expert Bana Denge. Agar Aap Apne Aapko Digital Marketing Ke Field Mein Ek Standout Expert Ke Roop Mein Establish Karna Chahte Hain, To Ye Skills Aapki Career Ko Boost Karengi Aur Potential Clients Aur Employers Ko Attract Karengi Jo Edmonton Mein Ek Exceptional Digital Marketing Agency Ki Talash Mein Hain. 1. Social Media Skills Social Media Marketing Skills Digital Marketing Ke Realm Ki Foundation Hain. Facebook, Instagram, Twitter, Aur Linkedin Jaise Platforms Ko Effectively Manage Karna Sirf Casual Familiarity Se Zyada Kuch Maangta Hai. Ismein Strategic Insight, Creative Thinking, Aur Perfect Timing Zaroori Hoti Hai. Successful Digital Marketers Samajhte Hain Ki Har Platform Ki Apni Unique Language Aur Audience Hoti Hai, Jiske Liye Tailored Approaches Ki Zaroorat Hoti Hai. Captivating Copies Likhna Aur Eye-Catching Visuals Design Karna Social Media Mastery Ka Part Hain. Iska Matlab Sirf Content Post Karna Nahi, Balki Authentic Connections Banana, Queries Ka Prompt Response Dena, Aur Data-Driven Insights Ka Use Karke Campaigns Ko Fine-Tune Karna Bhi Hai. 2. Data Analysis Abilities Digital Marketing Ki Duniya Mein Data Sirf Numbers Nahi, Balki Success Ki Currency Hai. Analytics Strategies Ko Build Aur Refine Karne Ka Foundation Hain. Proficient Data Analysis Marketers Ko User Behavior Ko Samajhne, Campaign Effectiveness Ko Measure Karne, Aur Hidden Trends Ko Uncover Karne Mein Madad Karta Hai Jo Marketing Landscape Ko Reshape Kar Sakte Hain. Google Analytics Aur Advanced Data Visualization Platforms Jaise Tools Aapke Compass Hain Jo Aapko Online Interactions Ke Labyrinth Se Guide Karte Hain. Practical Data Analysis Mein Sirf Numbers Crunch Karna Nahi, Balki Meaningful Insights Extract Karna Aur Unhe Actionable Strategies Mein Translate Karna Bhi Hota Hai. High-Converting Touchpoints Identify Karna Se Lekar Improvement Areas Pinpoint Karna, Data Analysis Ek Good Campaign Ko Phenomenal Bana Sakta Hai. 3. Search Marketing & Ppc Search Marketing Aur Pay-Per-Click (Ppc) Advertising Digital Marketing Ke Arsenal Ke Powerful Tools Hain Jo Brands Ko Search Engine Results Ke Top Pe Le Aati Hain. Users Ke Search Engines Par Rely Karne Ke Saath, Search Marketing Ko Master Karna Digital World Mein Prime Real Estate Claim Karne Ke Barabar Hai. Ismein User Intent Ko Samajhna, Strategically Keywords Select Karna, Aur Compelling Ad Copies Craft Karna Shamil Hai Jo Potential Customers Ke Saath Resonate Karein. Ppc Marketers Ko Specific Audiences Target Karne Ka Power Deta Hai, Ensuring Ki Unke Ads Un Users Tak Reach Karein Jo Actively Relevant Products Ya Services Dhoondh Rahe Hain. Pay-Per-Click Model Ek Cost-Effective Way Hai Targeted Traffic Drive Karne Ka, Measurable Results Aur Real-Time Campaign Tailoring Ke Saath. 4. Seo Proficiency Digital Landscape Mein Visibility Sabse Zaroori Hai. Yahin Pe Search Engine Optimization (Seo) Ek Critical Skill Ban Jaata Hai. Seo Brands Ko Search Engine Result Pages Par Higher Rankings Tak Guide Karta Hai Aur Greater Discoverability Provide Karta Hai. Ismein Algorithms Ko Samajhna, Keyword Research Conduct Karna, On-Page Aur Off-Page Elements Ko Optimize Karna, Aur Seamless User Experience Create Karna Shamil Hai. Zyada Tar Online Experiences Search Engines Se Start Hoti Hain, Isliye Search Results Ke Top Pe Hona Luxury Nahi, Necessity Hai. Seo Ek Static Practice Nahi Hai; Yeh Search Engine Algorithms Aur User Behavior Ke Saath Evolve Hota Hai. Skilled Digital Marketers Seo Ko Continuous Effort Ke Roop Mein Dekhte Hain, Ensuring Ki Unka Content Relevant Rahe Aur Unki Brand Online Authority Maintain Ho. 5. Creative Content Creation Digital Noise Ke Beech Creativity Hi Sabse Bada Differentiator Hai. Content Creation Digital Marketing Mein Sirf Words Aur Visuals Ko Jodna Nahi, Balki Resonant Narratives Craft Karna Hai. Chahe Blog Posts, Videos, Infographics, Ya Social Media Posts, Content Ka Captivate Aur Inform Karne Ki Ability Hi Brands Ko Alag Banati Hai. Ek Effective Content Creator Storytelling Ka Art Samajhta Hai, Aise Messages Weave Karta Hai Jo Emotions Evoke Karte Hain Aur Action Compel Karte Hain. Wo Platform Aur Audience Ke Hisaab Se Tone Aur Style Ko Adapt Karte Hain, Ensuring Ki Content Relevant Aur Relatable Rahe. Initial Creation Ke Baad, Successful Digital Marketers Content Performance Ko Monitor Karte Hain, User Feedback Ke Basis Pe Iterate Karte Hain, Aur Existing Pieces Ko Naye Tareeke Se Jeevit Karte Hain. Creative Content Creation Ek Compass Hai Jo Brands Ko Digital Marketing Ke Ever-Changing Tides Mein Guide Karta Hai, Enabling Them To Foster Lasting Connections Aur Engagement.

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The Future of AI In Digital Marketing: Trends And Predictions

AI Aur Digital Marketing Ka Bhavishya Jaisa ki technology tezi se aage badh rahi hai, digital marketing bhi din-ba-din complex aur competitive hoti ja rahi hai. Artificial Intelligence (AI) digital marketing ki duniya ko naye tareeke se transform kar raha hai. Isse businesses ko AI-driven marketing strategies aur tactics ke latest trends ke saath update rehne mein mushkil ho rahi hai. Agar companies is trend ko follow nahi karti, to woh apne competitors se piche reh sakti hain aur growth ke valuable opportunities kho sakti hain. Yahin pe professional AI-driven digital marketing agencies ka role aata hai. Ye specialized services AI ki power ko use karke smarter digital marketing solutions provide karti hain. Is blog post mein, hum AI ke digital marketing mein future, latest trends aur future predictions ke baare mein discuss karenge. AI Ke Fayde Digital Marketing Mein AI digital marketing agencies ke liye efficiency, effectiveness, creativity, aur innovation ke terms mein kaafi faydemand ho sakta hai. Chaliye kuch key advantages dekhte hain: 1. Samay Aur Paise Bachana Aaj ke fast-paced world mein kisi ke paas chhoti-chhoti tedious tasks ke liye samay nahi hai. AI marketers ki repetitive tasks ko automate kar sakta hai, jaise keyword research, content creation, content distribution, email marketing, social media management, aur reporting. Isse kaafi samay aur paise bach jaate hain aur aap zyada strategic aur creative aspects pe focus kar sakte hain. 2. Performance Aur Results Ko Improve Karna AI marketers ko data-driven insights, recommendations, aur predictions provide karke unki performance aur results ko improve karne mein madad karta hai. Yeh best combinations test kar sakta hai jo sabse zyada conversions, engagement, aur loyalty drive karte hain. AI ka use karke, aap customer behavior, preferences, aur expectations ke hisaab se adapt kar sakte hain aur personalized aur relevant content deliver kar sakte hain. 3. Creativity Aur Innovation Ko Enhance Karna Kabhi creative block ka samna kiya? Chinta mat kariye. AI ismein bhi madad kar sakta hai. Digital marketing agencies naye ideas, inspiration, aur content creation ke opportunities quickly pa sakti hain. AI original aur engaging content generate kar sakta hai jo audience se resonate karta hai aur competition se alag dikhai deta hai. AI naye marketing forms explore karne mein bhi madad karta hai, jaise conversational marketing, influencer marketing, aur social media marketing, jo AI aur human interaction ki power ko leverage karte hain. Future Trends Aur Predictions AI continuously evolve ho raha hai aur digital marketing field bhi. Ek report ke according, businesses ne 2020 aur 2021 ke beech apna digital marketing budget 14% increase kiya. Kuch future trends aur predictions hain: 1. Conversational Marketing Conversational marketing natural language processing, chatbots, voice assistants, aur messaging apps ka use karke real-time, personalized, aur human-like conversations ke through customers se interact karta hai. Isse marketers faster, easier, aur more satisfying customer support aur engagement provide kar sakte hain. AI ke natural language, context, intent, aur emotion ko samajhne ke capabilities ke saath, future mein marketing aur bhi sophisticated hogi. 2. Hyper-Personalization AI ke future mein hyper-personalization aayega, jo basic customer segmentation se aage badhega. AI algorithms ka use karke businesses consumer behavior patterns, preferences, aur purchasing history ko analyze kar sakte hain aur highly targeted aur relevant marketing messages deliver kar sakte hain. Isse brands apne audience ke saath meaningful connections create kar sakengi, jo customer loyalty aur conversion rates ko increase karega. 3. Predictive Analytics: Data-Driven Decision Making AI ke aage badhne ke saath, iska ability vast amounts of data ko analyze karne aur meaningful insights extract karne mein bhi improve hoga. Future mein, AI-powered predictive analytics digital marketing agencies ke liye ek essential tool banega, jo data-driven decisions lene aur customer behavior ko anticipate karne mein madad karega. AI algorithms ka use karke, businesses trends identify kar sakte hain, market demand forecast kar sakte hain, aur apne marketing strategies ko optimize kar sakte hain. 4. Augmented Reality (AR) Aur Virtual Reality (VR) AR aur VR technologies gaming aur entertainment industries mein apni chhaap chhod chuki hain, lekin digital marketing mein inka potential immense hai. Future mein, AI-powered AR aur VR experiences businesses ko immersive brand experiences create karne mein madad karenge. Virtual product try-ons se lekar interactive brand storytelling tak, ye latest technologies consumer engagement ko revolutionize karengi, jo higher engagement aur sales ko drive karega.

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digital marketing pillars

Pillars of Digital Marketing?

PILLARS OF MARKETING • IMPRESSION • ENGAGEMENT • VISIBILITY • MEASUREMENT • ANALYSIS • TRAFFIC • CONVERSION • RETENTION • LEADS • RECOMMENDATION • REVENUE EXPLAIN ALL THE PILLARS OF MARKETING  IMPRESSION – IT MEANS APPEARANCE FOR EXAMPLE Jab hum kisi mithai ki shop mein jaate hain, toh saari mithai ko acche se arrange kiya hota hai taki customer ko pata lag sake ki shop mein kaun si mithai available hai. Isse ‘impression’ kehte hain.”  ENGAGEMENT—THROUGH DISCOUNT  VISIBILITY—HOW EASY IT IS FOR YOUR TARGET AUDIENCE TO FIND YOUR BRAND, PRODUCTS OR SERVICES ONLINE. “Visibility ka saaf sa matlab hai—jo dikhta hai, vo bikta hai.”  MEASUREMENT – DIGITAL MARKETING METRICS AND KPIs ARE VALUES THAT MARKETING TEAMS USE TO MEASURE AND TRACK THE PERFORMANCE OF A DIGITAL MARKETING CAMPAIGN.  ANALYSIS – ANALYSIS THE CUSTOMER REQUIREMENT WITH THE HELP OF GOOGLE ANALYTICS.  TRAFFIC – IT IS A COUNTING OF THE NUMBER OF CUSTOMER TO VISIT A WEBSITE OR WEBPAGE.  CONVERSION — ITS SIMPLY MEANS WHEN USERS CONVERT TO CUSTOMER IT IS CALLED A CONVERSION.  RETENTION — RELEATIONSHIP WITH CUSTOMER                                                               FOR EXAMPLE “Agar aapne Amazon ya Flipkart se kuch purchase kiya aur aapko koi confirmation mail nahi aayi ya koi message nahi aaya, toh aapka trust kharab ho jayega.”  LEADS – A LEAD IS A POTENTIAL CUSTOMER WHO HAS SHOWN INTERSET IN A COMPANIES PRODUCT OR SERVICES.  RECOMMENDATION – REFFERAL SOMETHING IT IS CALLED A RECOMMENDATION.  REVENUE – WHEN A PERSON CONVRTS FROM A LEAD TO A CUSTOMER THAN THIS CONVERSION GERNATES THE REVENUE. FACTORS OF DIGITAL MARKETING 4’C CONTENT  COMMUNICATION  CUSTOMER  CONVERSION 4’P  PLACE  PRICE  PERMOTION  PRODUCT  

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What is Digital Marketing?

What is Digital Marketing ? DICTONARY.COM DEFINES MARKETING AS , THE ACTION OR BUSSINESS OF PROMOTING OR SELLING PRODUCT OR SERVICES INCLUDING PRODUCT UNDERSTANDING. MARKET RESEARCH AND ADVERTISING. IT IS CALLED A DIGITAL MARKETING. DIGITAL MARKETING 2 TYPES STRATEGIC IMPLEMENTAION – FINDING YOUR TARGET GROUP. TECHNICAL IMPLEMANTATION – DEFINING GOOGLE ADS CONVERSION. MARKETING CONCEPT PRODUCT DIFFERENTIATION – PRODUCT DIFFERENTIATION MEANS TO LAUNCH A UNIQUE PRODUCT IN MARKET. QUALITY DIFFERENTIATION – QUALITY DIFFERENTIATION MEANS TO IMPROVE THE QUALITY OF PRODUCTS IN COMPARISON TO COMPITITOR PRODUCT. FOR EXAMPLE – APPLE PRICE DIFFERENTIATION – PRICE DIFFERENTIATION MEANS TO LAUNCH A LOW PRICE PRODUCT IN MARKET. FOR EXAMPLE- PHYSICS VALA DIGITAL MEANS – PLATFORM MARKETING MEANS – PROMOTION DIGITAL MARKETING PROCESS DONE BY 2 WAYS ORGANIC MARKETING INORGANIC MARKETING ORGANIC MARKETING ORGANIC MARKETING SECONDARY NAME IS INBOUND MARKETING . ORGANIC MARKETING IS FREE. INORGANIC MARKETING INORGANIC MARKETING SECONDARY NAME IS OUTBOND MARKETING . INORGANIC MARKETING IS PAID. MARKETING DONE BY 2 METHODS 1 TRADITIONAL METHOD 2 DIGITAL METHOD TRADITIONAL METHOD PRINT ADVERTISING TV ADS BANNER TEMPLATES ROADSIDE DIGITAL METHOD WEBSITE CREATION SEO (SEARCH ENGINE OTIMIZATION) PAY PER CLICK SMM ( SOCIAL MEDIA MARKETING) CONTENT E-MAIL MARKETING KB START HUI THI ? MARKETING 2004 M START HUI THI. TYPES OF MARKETING? GUERILLA MARKETING AMBUSH MARKETING BUCKET MARKETING DIVERSITY MARKETING “Vasa toh digital marketing ke bahut saare types hain, lekin ye 4 types pehle traditional marketing mein use kiye jaate the, lekin ab inme kuch changes karke inhe digitally use kiya jaata hai.” GUERILLA MARKETING UNCONVENTIONAL METHODS DESIGNED TO EVOKE SURPRISE , WONDER , OR SHOCK . Jab hum bus stand ya railway station jaate hain, toh wahan bahut saare hoardings lagaye hote hain. Aapne bhi kuch aise hoardings dekhe honge jo dekhkar aapko lagta hoga ki yeh kuch ajeeb tareeke se kiya gaya hai. Agar aapko aisa lagta hai, toh  samajh  lijiye ki yeh guerrilla marketing hai.”  FOR EXAMPLE Jaise McDonald’s ne kya kiya, Zaberra Crossing par ‘M’ ka sign bana diya, toh yeh guerrilla marketing hai.” TYPES OF GUERILLA MARKETING OUTDOOR GUERILLA MARKETING INDOOR GUERILLA MARKETING EVENT AMBUSH MARKETING EXPERIENTAL GUERILLA MARKETING 2 AMBUSH MARKETING AMBUSH MARKETING IS A STRATEGY THAT INVOLVES A BRAND TEAM TRYING TO ASSOCIATE THEIR PRODUCT OR SERVICES WITH A BIG EVENT THAT ALREADY HAS OFFICIAL COMPANIES SPONSORS. DON’T USE ACTUAL NAME , LOGOS , SLOGANS , OR BRANDING OF EVENTS . MENTION “ SPONSOR” , PARTNER”, OR “ SUPPORTER” CONCERNING THIS EVENT For example, agar Apple ne apna new phone launch kiya aur uske liye ek event rakha, toh Samsung kya karti hai—us event ke paas apni shop khol deti hai. Isse jo log event mein jayenge, unki nazar Samsung par bhi padti hai. Is tarah ke marketing ko ambush marketing kehte hain.” 3 DIVERSITY MARKETING DIVERSITY MARKETING IS A PROACTIVE MARKETING STRATEGY THAT AIMS TO INCLUDE ALL CUSTOMER , REGARDLESS OF THEIR RACE , GENDER , SEXUAL ORIENTATION , OR OTHER FACTORS UNRELATED TO THEIR ABILITY TO BUY A PRODUCT . ITS ALSO KNOWN AS INCLUSIVE MARKETING OR IN CULTURE MARKETING FOR EXAMPLE sabko pata hai ki McDonald’s veg aur non-veg dono ITEMS SALE KRTA H . Lekin jab unhone Vaishno Devi ke area mein apna restaurant open kiya, toh unhone wahan ke culture ko achhe se analyze kiya aur dekha ki wahan koi non-veg nahi khata. Isliye unhone wahan sirf veg restaurant open kiya aur sirf veg burgers launch kiye.” COMPONENTS OF DIVERSITY MARKRTING IN CULTURE MARKETING Isme hum kya karte hain JASA Kisi area ki traditions ya culture ko study karte hain aur apne product ya marketing campaign M  uske hisaab se changes le kar aate hain. Jaise McDonald’s ke example mein, Vaishno Devi ke area mein unhone wahan ke culture ko dhyan se study kiya aur apne restaurant aur menu ko usi hisaab se customize kiya. IN LANGUAGE MARKETING ISMA HUM KYA KRTA H JASA KISI STATE KI LOCAL LANGUAGE H USA HUM APNA MARKETING CAMPEGIN M USE KRTA H JASA SOUTH KI TRAF JAE G TOH VHA DEKHA G JO VHA BANNER LGA HOTA H VO VHI KI LOCAL LANGUAGE M LGA HOTA H . IN PEOPLE MARKETING  Agar koi specific jagah ke andar marketing campaign     launch kar raha hai, toh wahan ke local logon ko hi apne  campaign mein shamil karta hai, aur aksar woh kisi aur celebrity ko nahi bulata.  4  Bucket marketing Bucket is a helpful term that describe grouping your customer into categories that reflect commom wants ,  needs and purchase motivators. Specific concept ko follow krna  Specific audience ko target krna          

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